Camera Angles

Extreme Close Up Big Close Up

Close Up

Medium Close Up

Medium Shot

Medium Long Shot

Long Shot
Extreme Long Shot

High Angle Shot

Worm's Eye Shot

High Angle (Canted - accidental.)

Eye Level Shot

Low Angle Shot

Analysis of a perfume advert

The advert for 'Allure Sensuelle' perfume creates three ideologies. It suggests that buying the perfume will lead to sexual confidence, glamor and sexual desire.

The image features a model, gazing at the camera, whilst lying down and propping herself up on one elbow. This position suggests that the model has sexual confidence and knows that men desire her, dure to the amount of flesh she has uncovered, also the way her body is presented in this position can be referred to as her lying on a bed.

The strong gaze the model fixes straight at the camera, gives the impression of sexual desire, as it is a daring stare, as if she is daring men to approach her, it is quite a sexy stare as men would see it.

As a female audience this image could appeal to the desire of sexual confidence that so many women crave, as the model looks powerful and independant.

Glamour is shown by the way the image is presented. It is in monochrome and the use of shadows in the image help to define the beauty of the model. The black and white of the image make it look a lot more sophisticated than the image would look if it were in colour. This ideology of glamour can appeal to a female audience through the desire to be seen as sophisticated and superior to others.

Analysis of my Perfume Ad

I chose to create my perfume advert in minimalistic colours, a deep contrast of black and white, so it would look bold and eye-catching. Also, i feel this helps the image of Lily Cole look more sophisticated, glamorous and powerful, and gives a feeling of pride, as she seems proud of how she looks.

I kept the perfume bottle in colour as it then attracts the viewers attention as being the main focus of the advert, and i placed it to the right, using the rule of thirds.

The font i used for 'English Rose' is called 'Bleeding Cowboys.' I used this font as i thought it looked attractive, bold and glamorous. I thought this because of the flicks on the font, the size of the font and the slightly gothic look it has, creating a sense of sophistication. I used a gradient of red to black on this font, as it stands out from the rest of the image, and the red matches the red of the rose on the perfume bottle. Red can also be associated with sexual desire and romance, having the same effect as the rose.

The viewer my perfume advert would attract, would be that of a younger generation, as the model used is quite popular amoung teens.

Creating My Perfume Ad

As a group, we sketched out a plan for our perfume ad. This included the young, well-known model, a rose-shaped perfume bottle and the name 'English Rose' and a caption. (An image of this sketch will be uploaded soon.)

These are the three (unedited) images i chose to use in my ad:


I decided to use this image of Lily Cole, as she is a very well known british model. Also i feel this image represents independance, glamour, power and sophistication. It also represents what many women desire, confidence.

I used this image of a perfume bottle, as it is plain, so detail could be added to it, also as it is made from crystal, it also gives the impression of glamour, and sophistication.

I used this image of a single red rose, to portray romance, and elegance. I think the rose portrays this, as it is used to signify romance in the case of relationships, also i think many women desire to recieve a rose, as it is a very romantic gesture.

Using paint shop pro 9, i combined these images together, including my editing skills.

This is the finished result:

Planning My Perfume Ad

I want to create a perfume advert aimed at the young generation, this being 15-25 year old females, as most people among this audience will be looking for an inexpensive, fun fragrance to use, to make them appear youthful and interesting. I am going to do this by keeping the style of the perfume very modern and colourful, and by using a young, british, well-known model.

As we were told to keep to an english theme, my group decided on the name 'English Rose.' We didn't want to have to use the image of the union jack, or typical english signifiers (e.g the bulldog), as we thought this would make the audience view the perfume as cheap, and tacky. We used the idea of the rose to signify sophistication. This idea of sophistication would also be helped along by a young, famous model, also to help create the idea of sexual confidence, which most women desire.