The advert for 'Allure Sensuelle' perfume creates three ideologies. It suggests that buying the perfume will lead to sexual confidence, glamor and sexual desire.
The image features a model, gazing at the camera, whilst lying down and propping herself up on one elbow. This position suggests that the model has sexual confidence and knows that men desire her, dure to the amount of flesh she has uncovered, also the way her body is presented in this position can be referred to as her lying on a bed.
The strong gaze the model fixes straight at the camera, gives the impression of sexual desire, as it is a daring stare, as if she is daring men to approach her, it is quite a sexy stare as men would see it.
As a female audience this image could appeal to the desire of sexual confidence that so many women crave, as the model looks powerful and independant.
Glamour is shown by the way the image is presented. It is in monochrome and the use of shadows in the image help to define the beauty of the model. The black and white of the image make it look a lot more sophisticated than the image would look if it were in colour. This ideology of glamour can appeal to a female audience through the desire to be seen as sophisticated and superior to others.
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